OUR PURPOSE.
WE LIVE OUR CORE VALUES:
You do it all. Isn't it time you had a snack that did it ALL too? We're tired of bars and snacks that are all the SAME just in a different wrapper. So we raised the bar.
We crafted the first Protein Bar with a Purpose™ and the first Superfood Nut Butter Cup. Each B.T.R. NATION snack is low in sugar, high in fiber, and boosted with nutrient-dense superfoods in every bite to help you snack better and feel better. Registered Dietitian & doctor-approved so you can feel extra good about every delicious bite. The future of snacking is functional. Join the movement.
We're committed to only sourcing the highest quality, cleanest, best ingredients on the planet. Each B.T.R. NATION Bar contains only the ingredients you need, none that you don't. Ingredients that serve a purpose, not just a "filler." And guess what? We walk the walk, instead of talking the talk.
Meet our NEVER EVER List:
- NO GLUTEN, DAIRY, SOY, WHEY OR CORN
- NO REFINED SUGAR
- NO SEED OILS
- NO GMOs
- NO FLAVORS (not even so-called "natural flavors" here)
- NO SUGAR ALCOHOLS
- NO STEVIA or ALLULOSE
- NO INFLAMMATORY INGREDIENTS (looking at you maltodextrin and EPG)
- NO GUMS or fillers (ie. titanium dioxide)
- NO INGREDIENTS YOU CAN'T PRONOUNCE, PERIOD.
We give back.
It's not just enough to make really good snacks that are good-for-you too. We're on a mission to fix our broken food system. And in a perfect world, our healthcare system. We're tired of healthcare being "sick" care. We're tired of nutrition not being a pillar of health. Instead of reducing your sugar intake, you're given a pill. Instead of changing your diet to lower your cholesterol, you're given a pill. We want to see more of a focus on nutrition and preventative medicine.
That's why with every B.T.R. NATION snack you purchase, we donate 1% of net sales to organizations committed to cancer research and awareness. After losing both my parents to rare forms of cancer, I knew I needed to make a difference at a larger scale. We've already donated tens of thousands to three organizations:
And we're excited & honored to announce a new special organization in 2025.
In addition, as a women-owned business and mom-owned business with the vision of empowering others to be BOLD, TENACIOUS & RESILIENT, we've made it our priority to create a platform for women to support, connect with, and inspire other women. Because when women support each other, that's where the magic happens.
Join our best-for-you snacking movement, one bite at a time.